SISU

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BUY ONE GET ONE FREE Shop BOGO Sale
california watch co models in rose gold black
END OF SUMMER PROMOTION
BUY ONE GET ONE FREE
Any California Watch Co. model.
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12 products

SISU is a powerful Finnish philosophy that translates into English as strength of will, determination, perseverance, or acting rationally in the face of adversity. The meaning is equivalent to "having guts."

These timepieces are wrist sculptures of bold and clean design. The SISU signature look and unique detailing set them apart from the competition and convey the strength and boldness that the SISU name signifies.